Turning precision targeting into qualified B2B pipeline.
DC Innovision built Lead Stitch as a B2B lead generation and email marketing platform for a Netherlands-based agency, combining precision audience targeting with automated email sequences to drive qualified pipeline for European B2B markets.
The ChallengeManual, disconnected outreach
- Disconnected PipelineLead capture, scoring, and nurture existed as separate manual steps with no connected pipeline.
- Manual A/B TestingEmail sequences were built and tested manually, with no structured A/B testing.
- No Campaign VisibilityCampaign performance and conversion tracking had no dedicated analytics view.
The SolutionOne connected pipeline system
- Connected PipelineLead capture, scoring, and nurture run as one connected system, not separate manual steps.
- Built-In A/B TestingAn automated sequence builder supports structured A/B testing on email campaigns.
- Dedicated AnalyticsA dedicated dashboard tracks campaign performance and conversion in one place.
Four focused phases from blueprint to launch.
Platform Architecture
Lead capture, scoring, and nurture pipeline design.
Email Engine
Automated sequence builder with A/B testing.
Analytics Dashboard
Campaign performance and conversion tracking.
Launch
Live in Netherlands market, driving B2B pipeline.
The core systems behind the platform.
Built on Next.js with a REST API, connecting lead scoring, email automation, CRM data, and analytics.
Precision Lead Scoring
Leads are captured and scored against defined criteria, not one undifferentiated list.
Automated Nurture Sequences
Scored leads move into automated email sequences without manual follow-up.
Built-In A/B Testing
The sequence builder supports structured A/B testing on email campaigns.
Campaign Analytics Dashboard
Campaign performance and conversion tracking live in one dedicated view.
CRM Integration
Lead and campaign data connects directly into the agency's CRM.
REST API on Next.js
Built on Next.js with a REST API, designed for reliable campaign delivery.
From manual outreach to a connected lead-to-pipeline system.
"The build had to replace manual targeting and follow-up with a connected system the agency's team could run campaigns from directly."
Precision Targeting
Lead scoring focuses outreach on accounts that match the agency's target criteria.
Automated Follow-Up
Nurture sequences run automatically once a lead is scored.
Campaign Visibility
The analytics dashboard shows what's converting, so campaigns can be adjusted with real data.
What the platform delivers since launch.
Lead Stitch replaced manual targeting and follow-up with a connected system now driving qualified B2B pipeline.
Common questions about this build.
Services used in this build:
Want a lead generation platform built around precision targeting?
DC Innovision builds B2B platforms like Lead Stitch in-house, from lead scoring through automated nurture and analytics. If you're planning something similar, let's talk.